Original price was: KSh 225,000.00.KSh 205,000.00Current price is: KSh 205,000.00.
The world of premium home entertainment has evolved far beyond simply counting screen pixels. Today, true cinematic immersion requires intelligent processing—a television that can understand how human eyes look at objects, how our ears track moving sounds, and how lighting shapes absolute realism. The Sony 65-Inch Bravia XR X90L (65X90L) is the embodiment of this technological shift.
Powered by Sony’s revolutionary Cognitive Processor XR, this 4K Full Array LED television delivers dazzling peak brightness, deep cinematic blacks, and billions of intensely accurate colors. Combined with the ultra-smart Google TV platform and advanced gaming optimizations, the 65X90L turns your living room into a world-class theater and a competitive next-gen gaming arena.
The Bravia XR X90L series is universally recognized by tech enthusiasts and professional reviewers alike for its unmatched balance of hardware power and intelligent software calibration. Here is what makes this 65-inch masterpiece stand alone in its category.
Traditional smart TVs analyze picture quality line-by-line or frame-by-frame using standard algorithmic cross-sections. Sony’s Cognitive Processor XR goes steps further by dividing the screen into hundreds of zones and detecting the human “focal point.” By replicating exactly how our eyes focus in the real world—such as sharpening a main character’s facial expressions while naturally softening a distant background—the processor adds incredible depth, lifelike textures, and a true-to-life dimensional quality to everything you watch.
Edge-lit TVs often suffer from washed-out dark scenes and distracting light bleed around bright objects. The XR-65X90L completely eliminates this issue with a physical Full Array LED backlight network combined with precise local dimming.
Localized Dimming Structures: LEDs are placed directly behind the entire screen panel in dense grids, turning on, dimming, or completely shutting off in real time based on the video content.
XR Contrast Booster 10: This feature mathematically balances light output across the panel, shifting extra energy to bright areas while locking down dark zones. You get brilliant, piercing highlights side-by-side with rich, deep, inky blacks—perfect for moody sci-fi films and late-night horror movie marathons.
Colors in nature are infinitely subtle, full of complex gradients and shifting hues. With XR Triluminos Pro, the 65X90L accesses a wider color palette than standard displays. It accurately reproduces tiny differences in saturation, shade, and brightness across human skin tones, natural landscapes, and vivid digital animations, preventing colors from appearing oversaturated or unnaturally flat.
Watching fast-moving sports, action movies, or playing high-speed games can cause distracting motion blur on lesser screens. Sony addresses this with XR Motion Clarity, an intelligent technology that tracks moving objects across successive frames. By precisely controlling light emissions and injecting black frame elements without sacrificing overall screen brightness, the 65X90L delivers incredibly smooth, sharp, and blur-free action, even during chaotic split-second moments.
Say goodbye to navigating confusing, cluttered smart menus or switching between multiple streaming boxes. The integrated Google TV ecosystem brings order to your entertainment life.
Google TV organizes over 700,000 movies and TV episodes from across all your favorite streaming platforms—including Netflix, YouTube, Prime Video, Disney+, and Apple TV—into a single, highly intuitive interface. Instead of opening apps individually, the TV analyzes your viewing history to curate personalized content recommendations right on your home screen.
Featuring a built-in microphone switch and an advanced voice remote control, you can fully control your television using just your voice. Simply say, “Ok Google, find action movies,” or “Ok Google, open YouTube,” and watch it happen instantly. Beyond standard TV controls, it acts as a central hub for your connected home, fully supporting Apple AirPlay, Apple HomeKit, and Amazon Alexa for effortless casting and smart home control.
If you own a PlayStation 5 or Xbox Series X, the Sony 65X90L is your ultimate display companion. It comes packed with exclusive, high-bandwidth gaming features designed to give you a competitive edge.
Equipped with full HDMI 2.1 bandwidth on dedicated ports, the 65X90L supports:
4K Gaming at 120Hz: Experience ultra-smooth gameplay with fluid, hyper-responsive inputs during intense, high-frame-rate matches.
Variable Refresh Rate (VRR): Eliminates screen tearing and stuttering by matching the TV’s refresh rate dynamically to your console’s frame output.
Auto Low Latency Mode (ALLM): Automatically detects when a console is powered on and triggers the dedicated “Game Mode,” dropping input lag to absolute minimum levels.
Auto HDR Tone Mapping: During initial setup, your PS5 instantly recognizes the exact X90L display model and custom-calibrates its HDR settings, revealing intricate details in the darkest shadows and brightest highlights of your game worlds.
Auto Genre Picture Mode: The TV automatically switches to Game Mode to minimize lag when playing, and instantly reverts to Standard or Cinema Mode when you switch back to watching a movie or streaming a show.
| Feature | Specification |
| Screen Size | 65 Inches (64.5″ diagonally / 164 cm) |
| Display Resolution | 4K Ultra HD (3840 x 2160 pixels) |
| Backlight Tech | Direct Full Array LED with Local Dimming |
| Picture Processor | Cognitive Processor XR |
| HDR Formats | Dolby Vision, HDR10, HLG |
| Panel Refresh Rate | 120Hz (Native) |
| Smart TV OS | Google TV (Android TV Underlying) |
| On-Board Storage | 32GB (For apps, games, and system updates) |
| Audio Configuration | Acoustic Multi-Audio (30W Total Output, Dolby Atmos, DTS) |
| Connectivity Ports | 4 x HDMI (2 x HDMI 2.1), 2 x USB, 1 x Optical Out, 1 x Ethernet |
On standard flat-screen televisions, the speakers sit underneath the frame, causing the sound to feel like it is coming from below the picture. Sony fixes this with Acoustic Multi-Audio technology.
The 65X90L integrates specialized sound-positioning tweeters on the rear sides of the frame, alongside traditional full-range bass reflex speakers. This creates a “Sound-from-Picture Reality,” precisely aligning the audio with the action unfolding on screen. When an actor speaks from the left side of the screen, or a sports car roars from right to left, the sound moves seamlessly across the panel. Furthermore, with Acoustic Center Sync, you can link the TV directly to a compatible Sony soundbar (like the Bravia Theatre System 6), allowing the TV display itself to function as the primary center channel speaker for ultimate dialogue tracking.
Investing in a reference-grade television requires a shopping experience you can fully trust. Oman Electronics is your authorized premier destination to purchase the genuine Sony 65X90L Bravia XR Smart TV.
100% Genuine Retail Protection: Skip the worry of grey-market imports. Every Sony 65X90L we sell is fully authentic and directly imported through official channels.
Official Manufacturer Warranty Support: Enjoy comprehensive warranty coverage with absolute peace of mind.
Premium Showroom Experience: See the intense contrast and brilliant processing of the Cognitive Processor XR live in our stores before making your choice.
Safe, Reliable White-Glove Delivery: Our expert delivery teams transport this premium display safely right to your home, ensuring it arrives in immaculate condition.
Don’t settle for average picture quality that hides the artistic details of your favorite movies and video games. Elevate your living room into a master-class theater.
🛒 Visit our showroom or contact Oman Electronics today to secure your Sony 65-Inch X90L Google TV and enjoy premium home entertainment!
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